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Disney and Amazon Forge Streaming Ad Targeting Partnership

Disney and Amazon Forge Streaming Ad Targeting Partnership

Global Cryptocurrency
Author:
Global Cryptocurrency
Release Time:
2025-06-17 21:45:02
0

Disney''s DRAX ad exchange will integrate with Amazon''s DSP platform, enabling precision targeting across Disney+, Hulu and ESPN+. The collaboration leverages Amazon''s purchase data with Disney''s 221 million streaming subscribers, creating what Matt Barnes, Disney''s VP of programmatic sales, calls "a marketer''s behavioral targeting dream."

Announced at Cannes Lions, the deal allows campaigns like pet food brands targeting both Amazon pet supply buyers and Disney pet content viewers. The technical integration is scheduled for completion before Q4''s holiday advertising surge.

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